For the past couple of years, we’ve been working closely with manufacturing, industrial, and blue-collar SEO clients. There are three factors which don’t get talked about, which help determine the success of any SEO campaign. Now, these aren’t factors like quality content, incoming back links, or user experience design — what we call the three […]
Three Things That Make Client SEO Easy
2016 Year in Review
Welcome to the fourth annual year in review post! I like year in review posts, because it forces you to take a step back and evaluate what you’ve actually accomplished. Publishing your progress each year allows you to see things in a larger perspective. We have a tendency to get caught up in daily routine, […]
Planning For Client Training
Well-organized web development projects follow sequential stages: discovery & research, design, development, testing, launch. But there’s a step that occurs before a new site launch that deserves it’s own attention — and that’s training. Training clients to use their website is an incredibly important project stage. Here’s why. We could build the most beautiful website […]
Favor The Long Road: Ongoing Client Relationships
If you’re in business in any way, at some point, you’ve had to shop for web design. You’ve had to figure out what criteria you’ll be judging a web development firm on, and then go through your list of candidates. Hopefully, that list is small rather than large. But here’s a question. What happened to […]
2015 Year In Review
Year-end reviews are cathartic. For the transparent business, a recap of the previous year is a public record of whether it met some of its goals for the year. For me, year-end reviews are a way to keep me accountable for setting goals and keeping track of what I’ve accomplished (or which of my targets […]
What Web Design Clients Value More Than Anything
What web design clients value seems to be difficult for all web development companies to provide. These things don’t take a lot of effort, but they make a big difference, because they help establish trust. Like we’ve talked about, trust is everything — in life, in business, in all things that matter. Boiled down to […]
Consistent Communication Produces Great Web Projects
We’ve been talking about ways we can have better web projects and deliver better results for our clients. Earlier, we discussed getting all the site content at the onset of the project, because knowing what you have to say and who you’re saying it to dictates the design. Having the content ahead of time also […]
Gathering Website Content Early Produces Successful Projects
Published November 29th, 2015
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To manage successful website projects, the web consultancy must anticipate potential obstacles, and prevent them from appearing. This miniseries is about overcoming some common obstacles. If we can eliminate these common problems, we’ll have more successful projects, our clients will be happier during our projects, and our clients will get better results long-term. Chasing Waterfalls […]
Content Marketing Positions You As An Industry Expert
Content marketing is a customer acquisition strategy that most businesses know about but few take advantage of. (If you’ve never heard this term before, content marketing generally refers to blogging, videos, podcasting, and even print.) Content marketing works by positioning your business as an expert in your industry. When your prospects are looking for information, […]
What’s Your Point Of Differentiation?
There are three main points of differentiation for a business. Be cheapest, be fastest / have best service, or be highest overall quality. It’s possible to do two, I have a hard time thinking of any company that consistently does all three. This means you have to make choices, and decide who you serve, and […]