Blog Archives

Load Google Fonts Asynchronously For Page Speed

By John Locke July 4th, 2015 in Front End Development, User Experience Design, WordPress
Jul 4, 2015

Load Google Fonts Asynchronous Method

Web developers who are mindful of user experience, performance, and SEO pay attention to page speed.

If you’ve ever tested your website on Google Page Speed Insights, you may have seen a message like this:

Eliminate render-blocking JavaScript and CSS in above-the-fold content.

If you are loading Google Fonts via a normal style sheet link in the , then there’s no doubt that link is being looked at a render-blocking file.

Any file that the browser needs to render the page, where it will not show the page without it, is known as part of the critical path. Normally, any CSS file is part of this critical rendering path.

Though Page Speed Insights is a good tool, remember that Google still uses what real users see as a metric for judging page speed and user experience.

So what we want to do is improve our page speed for real users first, but also reduce the number of files on that critical rendering path.

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Using A Child Theme In WordPress Development

By John Locke June 30th, 2015 in WordPress
Jun 30, 2015

Child Themes In WordPress Development

There are many reasons you should be using a child theme when working with a premium WordPress theme that you want to alter.

Professional WordPress developers will always use a child theme when customizing an existing theme. Inexperienced developers will make changes directly on a premium theme. This has some negative consequences.

If you’re already confused as to what a child theme is, let me back up and explain.

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Using For WordPress Image Optimization Image Optimization

Before reading any further, let’s answer the question:

Why do you need to optimize the images on your website in the first place?

If you’re using your website to generate revenue for your business, then increasing conversions on your site, and increasing the number of warm leads that come to your website are things you may care about.

For various reasons, decreasing the time it takes visitors to download the images on your pages (without sacrificing image quality) will help your website immensely.

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The Dangers Of Cowboy Coding

By John Locke June 28th, 2015 in WordPress
Jul 2, 2015

The Danger of Cowboy Coding

Cowboy coding is not a term that is familiar to business owners. There are even some web developers for whom this is a strange term.

But it is something that you should be on the lookout for, as a business owner, or as a web developer.

Just like the lawless frontiers of the Wild West, cowboy coders like to live dangerously. With reckless abandon, they make coding changes directly on live websites, without testing changes on a staging or development site first.

Cowboy coders write code without documentation, so that future developers (or even their themselves!) who look at the code will have to figure out what is going on — the hard way.

Cowboy coders often work in a silo, and are poor at communication. They may disappear for days or weeks at a time. Working in a team is not for the lone cowboy.

As you can imagine, the consequences can be quite severe.

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Good Website Design Requires An Investment

By John Locke June 25th, 2015 in Web Design, WordPress
Jun 25, 2015

Good Web Design Costs Money

There’s a lot of confusion about what the price of a professional website should be.

Generally speaking, the price of a well-designed website is more than the price of a poorly designed website.

While it’s true you can find someone to build your website, no matter what your budget is, remember this—

It’s not the website you’re after. It’s the results that accompany it.

Simply put, the ability to systematically produce websites that deliver consistent results is what makes one design company worth more than another.

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