Blog Archives

The Lay of the Land

By John Locke Dec 18, 2014 in Web Design, WordPress

The Lay of the Land

It might not be obvious at first, but these stories are all about you.

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Where To Look For Podcasting Advice

Where To Look For Podcasting Advice

Podcasts aren’t new. The roots of podcasting go back to the 1980s, but first existed as they do today in 2004, when the iPod launched. Podcasting made on-demand listening possible, but the buzz around it didn’t explode until the last few years. The ubiquity of the smartphone has been a factor in the growth of podcasting as a content platform. The production quality and sheer volume of podcast content has increased tremendously. This means there is a show (or an audience) for everyone.

Some podcasts are niche, others are mainstream, with followings as large as some television shows. Podcasting makes it possible for anyone to become their own broadcasting medium, just like blogs did in the late 1990s and YouTube did in the mid-2000s.

Is Podcasting Right For You?

Proto-podcasting software was originally designed for radio stations — so they can definitely benefit. But regular businesspeople can also benefit from having a weekly podcast. In November 2014, 15% of American adults reported they had listened to a podcast in the last month. With 2 billion smartphones worldwide, that number is going to climb. These are people you can educate and entertain on your particular subject.

Who To Contact For Podcasting Consulting

I’ve had several people ask me about podcasting recently. It’s something that I’d like to do in the not-to-distant future. Luckily, I know two people who have extensive knowledge of podcasting who can help you set up a podcast for success.

Adam Clark is the host of the award-nominated show, The Gently Mad. Adam is launching a course on podcasting, for those who want to get into it. And if you sign up early, you can pre-purchase this course for $1. On February 23rd, the course launches at its full price, $199–$599, depending on the options you select.

Tim Smith is the co-founder of the GoodStuff FM podcast network, and host of several critically acclaimed shows of his own. If you need personalized podcast consulting, to make the most out of your own podcast, he’s the guy to contact.

Tim and Adam are sharp guys that know the podcasting world inside and out. If you need podcasting advice, or want to take your own podcast to the next level, get a hold of them.

What Your Web Designer Doesn’t Know

By John Locke Dec 15, 2014 in Client Attraction, User Experience Design, Web Design

What Your Designer Doesn’t Know Can Hurt Your Business

Your web designer knows a lot about programming languages, Photoshop, and typefaces. They may even know about social media, graphic design, and WordPress.

But it’s what your web designer doesn’t know that can hurt your business.

Can you guess what I’m talking about?

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Good Ideas Still Have To Be Sold

By John Locke Dec 14, 2014 in Client Attraction, Marketing Strategy, Storytelling

Good Ideas Still Have To Be Sold

“You can’t just ask customers what they want and then try to give that to them.” — Steve Jobs, 1989

“We believe that customers are smart, and want objects which are well thought through.” — Steve Jobs, 2006

There’s a few perspectives surrounding the statement, “People don’t know what they need until you show it to them.” also attributed to Jobs.

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Get Punched In The Face, Get Back Up

By John Locke Dec 13, 2014 in Business and Entrepreneurship, Storytelling

On EP46 of the #AskGaryVee Show, from 1:23 to 3:08, Gary Vaynerchuk answers a viewer question about endurance.

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