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Get Landing Pages by Source / Medium in GA4

Google Analytics moved from the old Universal Analytics to GA4 (Google Analytics 4) in summer of 2023. Many online marketing specialists found it valuable to find the top Landing Pages by Source / Medium and filter to find Google traffic. In other words, which pages were people coming in on directly from Google Search? Unfortunately, […]

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Why YouTube and Google Personalize Search Results

Many people believe that search results in Google and YouTube are the same for everyone, and though they might be similar, they are rarely 100 percent the same. Why does this phenomenon occur? Google and YouTube both have personalization for search results based on factors like your location, search history, and some experimentation to determine […]

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Does Google Rank Webpages or Websites?

Does Google rank webpages or websites? It’s an interesting question, and a January 2021 article by Search Engine Journal suggested that webpages are what Google evaluates, not the websites as a whole. The author even showed a now deleted tweet from Google representative John Mueller as proof. However, noted SEO consultant Victor Pan, who is […]

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