Blog Archives

Avoiding Stock Photography Cliches

Avoiding Stock Photography Clichés

Imagery is a huge part of effective storytelling. In traditional stories, pictures and words are intrinsically linked. In the original versions of Alice in Wonderland, The Wind in the Willows and Winnie the Pooh, the illustrations were just as much a part of the storytelling experience as the words. The drawings Hugh McLeod provided for Seth Godin’s early books helped reinforce Godin’s words and send an overarching message. Magazines like Time, Life, Rolling Stone and Sports Illustrated have relied on combining great words and photography to tell compelling stories for decades. Movie posters and album covers have also relied on images and a few carefully chosen words to piqué people’s interest and convince them to buy admission to those worlds.

Today, websites and blog posts are competing for attention with the largest amount of media and information that has ever existed in the history of our planet. Yet, many websites treat their imagery as nothing more than an afterthought.

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Flash Websites Downgraded In Search Results

Flash Websites Downgraded In Search Results

Google announced that starting July 14th, 2014 Flash websites will be downgraded in search results on devices that do not support Flash. Presumably this would affect mobile usage only, as Flash is not supported in iOS or Android 4.1 and above. On mobile the new search results would state that the site uses Flash, and may not work on your device. In addition to the warning that the site may not render, these search links will also be smaller than normal results.

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How To Improve Page Speed In WordPress

How To Improve Page Speed In WordPress

Today, I’d like to share some tips for improving your page speed, specifically in WordPress. Performance and optimizing for page speed are now as much a part of web development as writing code. There are several reasons performance matters. The most important is user experience. The faster your website loads, the less likely a user will click away and go to another site. Humans are impatient — we want instant gratification, and we expect a web page to load in less than three seconds, and if it hasn’t, then we leave.

Forrester Research did a study in 2011 that reported 47% of participants expected e-commerce pages to load in 2 seconds or less. A delay of one second in load time reduced conversions by 7%. This is why companies like Facebook, Google, and Amazon spend so much time and effort reducing load time — because they understand how important shaving those milliseconds is to their bottom line.

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Growing Your Business Gradually

By John Locke Jul 9, 2014 in Business and Entrepreneurship, Client Attraction

Growing Your Business Gradually

When we hear stories others getting the fame, recognition, and traffic that we desire, our first tendency is to wonder why that isn’t us. We look for shortcuts to becoming a black swan. We long for the quick win—we wish we could have overnight success, but we forget that years of work go into being suddenly discovered. The performer on YouTube that gets 500 million views on their first video, the business that shoots to the top of an industry, the blog that is an instant hit — these results are not common. We feel bad because we only have 5, 50, or 500 followers. We fail to recognize how amazing it is to even have one.

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Importing Large XML Files in WordPress with WXR Splitter

By John Locke Jul 6, 2014 in Front End Development, WordPress

Import Large XML Files in WordPress with WXR Splitter

Importing large XML files in WordPress can be a pain. Fortunately, there is a great tool, WXR Splitter, that allows you to split a cumbersome XML file, and import multiple smaller files.

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