WordPress web design and development for established businesses.
Helping you sell more products and services online.
Your website is your most important marketing tool. When your website is successful, it generates leads, saves you time, and helps grow your business. A professional website functions smoothly, looks great, and is easy for you to maintain. A user-friendly website performs well on all devices: phones, tablets and desktop.
When all these elements are in place, your website is invaluable to your business.
Now, your business has unique goals, opportunities, and challenges. Your website should help remove any obstacles between you and your business goals. In order to build the most effective website possible, I will work with you to understand your business, learn about your customer base, and find your biggest opportunities. Your business has a compelling story to tell — a story that will resonate with your ideal customers.
My name is John Locke. Lockedown Design is my web consultancy based in Sacramento, California. I’m here to help your business succeed on the web.
Web Research & Strategy
A well-planned web strategy helps you achieve your business goals and minimizes your risk. Discovery and research allows us to pinpoint what problems your website needs to solve. Every business has unique challenges. I can help you navigate what works and what doesn’t when it comes to positioning your company online. We analyze your strengths and weaknesses and come up a comprehensive plan to help you gain more customers.
User-Focused Web Design
Good web design is functional, usuable, and beautiful. Whether you’re launching a new website or need a modern redesign for your current site, your core message should be clear. The modern web designer uses tools like imagery, typography, graphics, color theory, psychology, and emotional design to delight users and reach conversion goals. Your website will help support your business initiatives, as your most effective marketing tool.
WordPress Web Development
Websites must function as flawlessly as they look. Your website will be built using best practices and a modern web development workflow. Your custom WordPress website will be mobile friendly, looking great and functioning well on every device. Your website will also be optimized for speed and performance like a fine tuned engine. Before launch, your site will be tested on a variety of browsers, devices, and use cases.
Stunning E-Commerce Websites
Whether you want to start selling products from your physical storefront online, or you want to establish an online-only e-commerce business, Lockedown Design has you covered. Let me take the pain out of setting up payment gateways, integrating your existing site with WooCommerce, or helping you find the right e-commerce solution for your business. The end result? Expanding your sales capabilities to reach more people than ever.
Ongoing Website Maintenance
Websites are ongoing projects, and need regular maintenance, like your car needs regular tune-ups. I offer ongoing maintenance packages, so your website stays up to date with the latest necessary software. This helps your site stay performing well, secure, and bug-free. You can also buy as much or as little time as you need for ongoing WordPress development and design tasks. I also do one-time security software set-ups for WordPress sites.
Comprehensive SEO Audits
Search engine optimization is the process of making your site rank better in search results. While some external ranking factors are out of our control, I offer a one-time SEO audit of on-page ranking factors that you can use for a SEO checklist of things to fix. This is a low-risk investment that will tell you what things you can do to improve your rankings. We can then fix these factors, or you may take the audit to whomever you choose.
“John has been terrific; He hits all the deadlines, responds to issues quickly, and worked overtime to address my (many:) needs. Highly recommended.”
— Jaz Kaner, Banzai Surf School
“John is a very knowledgeable and detail-oriented web developer and I enjoyed working with him on several projects.”
— Susan Henry, ParticlesCollide.com
“John is the best. On time, on budget, and extensive development knowledge.”
— Tom Klinger, PureNINE Studios
“After working with John, my website business has done much better then anticipated, due to bugs being fixed and aesthetic of the site being changed, improving user experience and increasing sales.”
— Joseph Baressi, MoonsLightMagic.com
The Design Process
In our initial meetings, I’ll discover more about your business and your goals—your hopes, dreams, and challenges for growing your business online. This stage is about establishing communication and finding out what problems need to be solved.
Research & Dicovery
During the research phase, I find out more about your strengths and weaknesses, your industry and competitors. I get a clearer idea of how you can position your business better, focus your website, and reach more customers.
Design & Planning
With clearly defined goals and research information in hand, the design process begins. The architecture, visual imagery, site content and functionality of your website is mapped out. Each element of the site is given careful thought and consideration.
In the web development stage, I use code and programming to turn design and infrastructure into a fully functioning website. Your website is optimized for use on a wide variety of devices and browsers, and tested for usuability.
Your Site Launches
When testing is complete, your website is moved from a staging area to a public server. Your site is now online and ready for your post-launch marketing campaigns.
Training & Follow-Up
Shortly after your website launch, you will receive personalized training so you can easily maintain and publish content to your website. My goal is to make sure you are comfortable with your website tools and set you up for success.
Your Sacramento Web Design Expert
Lockedown Design is a Sacramento web design company that exists for a reason — to take your business to the next level and empower you to get more out of your website than you ever did before.
I believe steady communication is the foundation for success in any web design project.
If you’re ready to reach more customers, increase sales conversions, and position your business for success, let’s begin the process and talk about your specific design needs.