Building professional websites that elevate your business.
Successful web design convinces people to act and delivers tangible results.
Your website is your most important marketing tool. An successful website generates leads, saves you time and effort, and helps grow your business. A professional website functions well, looks great, is easy for you to maintain, and performs great on all devices: phones, tablets and desktop.
Your business has unique goals, opportunities, and challenges. Your website should remove obstacles and help you achieve your goals. In order to build the most effective website possible, I work with you to understand your business, know your customer base, and find your opportunities. Your business has a compelling story to tell — a story that resonates with your ideal customers.
My name is John Locke—a web designer and web developer based in Sacramento, California. But most of all, I’m an ally, here to help your business grow through your website and other web properties.
List of Services
A well-planned web strategy helps you achieve your business goals more easily and minimizes your risk. Discovery and research allows us to plan an informed website strategy, content marketing, and social media strategy. You have competitors and challenges unique to your business. Positioning your company correctly, telling the right story, and having a cohesive marketing plan will help you raise your visibility, and gain more customers. Great online content is another pillar of your web presence — the reason people come to your website and trust your expertise.
Design is both functional and beautiful. If you are launching a brand new site or need a redesign for an existing website, your core messages should always shine through. The modern web designer uses tools like imagery, typography, graphics, color theory, psychology, and emotional design to create the best site possible. Your story is unique, and your website will help tell that story creatively, as your most effective marketing tool.
Websites must function as flawlessly as they look. Your website will be built using best practices and a modern web development workflow. Your custom-built website will be mobile friendly, looking great and functioning well on every device. Your website will also be optimized for speed and performance like a fine tuned engine. Before launch, your site will be tested on a variety of browsers, devices, and use cases.
The Design Process
In our initial meetings, I’ll discover more about your business and your goals—your hopes, dreams, and challenges for growing your business online. This stage is about establishing communication and finding the problems that need to be solved.
During the research phase, I find out more about your strengths and weaknesses against industry competitors. I get a clearer idea of how you can position your business better, focus your website, and reach more people.
With clearly defined goals and research information in hand, the creative process begins. The visual imagery, site content and functionality of your website is mapped out. Each element of the site is given careful thought and consideration.
In the web development stage, I use code and programming to turn design and infrastructure into a functioning website. Your website is tested on a wide variety of devices and browsers to make sure it works properly.
When testing is complete, your website is moved from a staging area to a public server. Your site is now online and ready for post launch marketing campaigns.
Shortly after your website launch, you will receive personalized training so you can easily maintain and publish content to your website. My goal is to make sure you are comfortable with your website tools and set you up for success.
Design is in the details, both large and small.
Lockedown Design is a Sacramento web design company that exists to boost entrepreneurs and businesses to the next level. It all begins with communication.
If you’re ready to reach more customers, increase sales conversions, and position your business for success, let’s get together and talk about your specific needs.