Blog: SEO

Talking Content First Strategy on Rethink.fm

Recently, I had a chance to sit down with my friend Jackie D’Elia of Jackie D’Elia Design. She just launched a show called Rethink.fm, the forward-thinking podcast about web design and front-end development in WordPress. We’ve had several discussions leading up to this about content first strategy and design, which is the polar opposite of […]

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Businesses Should Own Their WordPress Plugin Licenses

Today we’re discussing one specific scenario that that hurts business websites. This is when WordPress website owners don’t own the plugin licenses for their site. For those of you who don’t know what that is, many CMS like WordPress have “plugins” that extend the core site functionality. Some plugins are free, and some are paid. […]

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Why AdWords Shouldn’t Be Your Long Term Strategy

I regularly run into small businesses that are grossing seven figures or more. Which is great. But they’re driving all of their traffic through AdWords, or they’re paying a third party like Yelp or HometownLocal for marketing leads. Most of these businesses are spending at least $10k a year on leads, because if they stop […]

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Web Design Discovery Helps Solve Business Problems

The biggest opportunity for most web developers is actually assessing the business problem that needs to be solved. A scenario I keep observing in the web industry is focusing too much on the technology and not enough on the business problem. This scenario plays out in different ways, but usually with newer developers, or fledgling […]

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