What Does SEO Mean For Your Business?
SEO, or search engine optimization is the art of making your website rank higher in search engine results.
Businesses that make the effort to boost their search rankings see increased web traffic, more sales, and more revenue.
The problem is, many businesses have tried going with a shady SEO company before. Or they’ve heard horror stories about spending a lot of money and not getting any ROI.
This scares many people into doing nothing, and relying solely on word-of-mouth or trade shows to generate new business.
Why We Start With An SEO Audit
Before starting ongoing SEO services, you should always get an SEO audit of your site.
A SEO audit of your website tells you what needs to be improved, how you stack up against your competition, and what you need to do to rank higher.
The deliverables on a SEO audit are a detailed report, and a battle plan for beating your competition.
This is the first phase of a dedicated SEO campaign, and the outline of actions we will help you take.
Why Should You Trust Us To Do a SEO Audit?
We obsess over optimizing SEO for ourselves and our clients.
The #1 factor in good SEO is publishing quality content (articles, videos, audio) that answers the questions your customers are typing into Google.
But all that great content will be for nothing if you don’t have your other ranking factors optimized.
Not every business relies on Google or SEO to reach customers. Some businesses are satisfied with having “just enough” search traffic. But search is increasingly becoming a factor in how people make decisions about what service they will use.
Here are a couple of businesses that I did an SEO audit for, and improved their website search rank for by simply going through the checklist — with no ongoing content strategy.
Classic Muscle went from having no website at all to ranking #1 for their money-making search term.
BEC in New York also went from having no website at all to ranking #2 for their main search phrase over the course of several months.
Cogeian Systems went from page 6 to page 1 for their competitive search terms based on a few intensive strategy sessions we had.
In fact, every client we have worked with on SEO has had significant gains in their search rankings.
SEO is a moving target — always has been, always will be — but there are things you can do to get your site primed and ready to do better in search rankings, instead of just giving up without trying.
What Will My SEO Audit Include?
Your SEO audit will be a report of where you stand, and what factors need improving, and a step-by-step checklist for myself or another developer to finish.
Ranking Factors Assessed in the SEO Audit
On-page and off-page:
- Unique keyword phrases targeted on each page
- Title tags
- Meta descriptions
- Page content
- Metadata (Schema.org, Microformats or RDFa present and no errors?)
- Mobile-friendly, pass or fail? (each page)
- Total back links
- Back link quality
- Local citations and information consistency
- Rich snippets enabled and working? (if applicable)
- Social share count
- Checklist for on-page optimization
- Suggestions for off-page optimization
Most businesses can make significant gains by improving the structure of their site, optimizing the content they already have, and cleaning up some of their off-site SEO.
While I recommend content marketing as the best way to dominate SEO on a long-term timeline, all the little things you do to improve your SEO will add up and help your website.
Finding out exactly where your website stands today is a solid first step to improving your search rankings.