Blog Archives

Nineteen Ways To Get Back Links For SEO

Close-up of some heavy chain links above a grassy lawn

Business owners understand that SEO (ranking high in Google) means more customer leads.

SEO is a bit of a long journey, especially if you haven’t put a lot of effort into it thus far.

One important thing to remember when it comes to SEO is that the more links back to your site you have — especially from sites of a similar subject matter — the better off your site will eventually rank.

Are you trying to maximize search results for a specific city or region? Make sure you focus on getting links from websites that are in your local region. This sends a signal to the search engines that your site is relevant to a specific geographic area.

Here’s some ideas for getting links for your website. Not all of these may apply to your specific website, but I’m guessing that a good chunk of these will.

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PodcastersHome: Answering WordPress Questions Each Saturday

By John Locke February 7th, 2016 in Front End Development, WordPress
Feb 7, 2016

Photo of a man writing on a notepad while looking at his laptop

It’s no secret that lots of folks are into podcasting and videocasts these days. Especially in the WordPress and entrepreneurial spaces.

For a while now, I’ve had the pleasure of being a regular panel member on the monthly video roundtable at WP-Tonic. This is a show hosted by my friends in Nevada, Bill Conrad and Jonathan Denwood.

Both Jonathan and Bill are entrepreneurs who are heavily involved in the WordPress community, and are seasoned podcasters.

This February, Bill and Jonathan kicked off a podcast mini-series, focused on graphics and WordPress. Here’s the first installment, which you can listen to below.

But there’s more.

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Setting Your Service Area on Google My Business

By John Locke February 7th, 2016 in SEO (Search Engine Optimization)
Feb 7, 2016

Macro photo of water rippling outward, a red drop of water suspened above the center of the ripple

If you have a physically located business, you should undoubtedly have a Google+ page for your business (aka Google My Business).

Google My Business is an important piece of local SEO. Your Google+ My Business page is where customers leave you Google reviews, and you can add various information, like your phone number, hours of operation, and address.

So let’s say you’ve already done a reasonable amount of SEO work, and your business is ranking pretty high when people search for “[your city] + [your service]”.

But what if your city is small? And you want to show up in search results when people in the larger city near you search for your service?

What if you’ve been using a UPS Store mailbox to have a presence in that large city down the road from you? But your rankings there have started to slip?

Perhaps you service an area surrounding your office, but you also see clients in that office?

If any of these apply, you’ll probably want to set a service area on your Google My Business page, instead of using the default address alone.

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Everyone Wants SEO, (Almost) No One Wants To Do The Work

Photo of gifts, with a soft red photo filter.

When you look at what services I offer here at Lockedown Design, you’ll notice there’s something missing.

You’ll notice that I don’t offer ongoing SEO services.

And there’s a reason for this.

Since 2012, I’ve talked to hundreds of business owners. The following belief remains the biggest misconception.

Most people think that SEO is a big shiny button that you push behind the scenes, that makes your site rank automatically. No effort required.

This couldn’t be farther from the truth.

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Planning For Client Training

By John Locke February 1st, 2016 in Web Design, WordPress
Feb 1, 2016

Two women looking at a computer screen in an office, one teaching the other

Well-organized web development projects follow sequential stages: discovery & research, design, development, testing, launch.

But there’s a step that occurs before a new site launch that deserves it’s own attention — and that’s training.

Training clients to use their website is an incredibly important project stage. Here’s why.

We could build the most beautiful website in the world. We could build the most functional site in the world.

But if the people who need to use it on a daily basis don’t know how things work, or if they don’t know how to make things do what they want them to do, then that project is still going to be considered a failure.

That’s not something that anyone wants.

In order to make sure that a project is successful, we must make sure that all the people who will work with that website are properly trained.

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