Let’s face it. Most web design is judged rather subjectively.
Oh sure, the new design of your website may win design awards.
Or perhaps look exquisite — which is important.
But does that make the design great?
I’s argue that one thing above all else makes a website design successful. And that’s whether it delivers measurable return on investment to the company purchasing the design.
If you had Google Analytics by Yoast installed on your WordPress website, you were probably surprised last week (mid-April 2016) to see a new icon in its place in the admin menu in the back end of your site.
I know I was surprised, as were many other people, to see the name change from Google Analytics by Yoast to MonsterInsights.
So what happened?
Yoast is one of those brands that has a solid reputation in the WordPress space, as their main plugin, Yoast SEO for WordPress is one of most installed plugins in the ecosystem.
Until a few days ago, they also had a premium extension for Google Analytics.
So seeing their plug and disappear and seeing a new plugin appear in its place had a lot of people scratching their head. Or worse, believing that their site had been hacked and that’s where the new plugin had come from.
What really happened was Yoast had decided to focus on a narrower set of objectives, and sold the plugin to another well-known person within the WordPress space, Syed Balkhi.
A lot of businesses are missing an opportunity. They are failing to capitalize on the investment they made in a website by using cheap hosting.
Maybe it sounds absurd that you would invest four to five figures in a website, but hesitate to invest 29 dollars a month in your hosting.
But it happens all the time.
Here’s how cheap hosting can negate all the time and effort that went into creating a great website, and hurt your marketing efforts.
Back in January of 2016, I was interviewed for the Timelines of Success podcast.
In this interview with Bill Conrad, I talk about how I started my second career in web design and development, moving to Sacramento in 1999, and give my advice for anyone looking to break into web development today.
We also talk about success principles, and talk about some basic philosophies that you can apply to whatever path you’re on.