It’s no secret that lots of folks are into podcasting and videocasts these days. Especially in the WordPress and entrepreneurial spaces.
Both Jonathan and Bill are entrepreneurs who are heavily involved in the WordPress community, and are seasoned podcasters.
This February, Bill and Jonathan kicked off a podcast mini-series, focused on graphics and WordPress. Here’s the first installment, which you can listen to below.
But there’s more.
If you have a physically located business, you should undoubtedly have a Google+ page for your business (aka Google My Business).
Google My Business is an important piece of local SEO. Your Google+ My Business page is where customers leave you Google reviews, and you can add various information, like your phone number, hours of operation, and address.
So let’s say you’ve already done a reasonable amount of SEO work, and your business is ranking pretty high when people search for “[your city] + [your service]”.
But what if your city is small? And you want to show up in search results when people in the larger city near you search for your service?
What if you’ve been using a UPS Store mailbox to have a presence in that large city down the road from you? But your rankings there have started to slip?
Perhaps you service an area surrounding your office, but you also see clients in that office?
If any of these apply, you’ll probably want to set a service area on your Google My Business page, instead of using the default address alone.
When you look at what services I offer here at Lockedown Design, you’ll notice there’s something missing.
You’ll notice that I don’t offer ongoing SEO services.
And there’s a reason for this.
Since 2012, I’ve talked to hundreds of business owners. The following belief remains the biggest misconception.
Most people think that SEO is a big shiny button that you push behind the scenes, that makes your site rank automatically. No effort required.
This couldn’t be farther from the truth.
Well-organized web development projects follow sequential stages: discovery & research, design, development, testing, launch.
But there’s a step that occurs before a new site launch that deserves it’s own attention — and that’s training.
Training clients to use their website is an incredibly important project stage. Here’s why.
We could build the most beautiful website in the world. We could build the most functional site in the world.
But if the people who need to use it on a daily basis don’t know how things work, or if they don’t know how to make things do what they want them to do, then that project is still going to be considered a failure.
That’s not something that anyone wants.
In order to make sure that a project is successful, we must make sure that all the people who will work with that website are properly trained.