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My Recap of WordCamp Sacramento 2016

By John Locke | October 26th, 2016 in WordPress
Oct 26, 2016

Selfie in front of WordCamp Sacramento 2016 poster

For those who don’t already know what a WordCamp is, they are local web development conferences centered around WordPress development and use.

Last year was the inaugural WordCamp Sacramento, and this year was even better.

Last year, I had a chance to be a speaker, sponsor, and volunteer. This year, I was part of the organizing team for WordCamp Sacramento 2016.

Last year, WordCamp Sacramento was a one-day event, held at the Art Institute of Sacramento. This year’s event was held at the Sacramento State Alumni Center, and was a two day event.

What made me happiest was seeing more local web agencies and web professionals from here in Sacramento participate versus last year. I’m hoping next year, even more people from the 916 get involved (as most of them already use WordPress in their daily work).

Several of my friends from the WP-Tonic podcast round table were speaking and giving presentations at WordCamp Sacramento this year, so we put together a recap episode to sum up our experiences.


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Get Four Months of WP Engine Free Hosting

By John Locke | October 25th, 2016 in WordPress
Oct 25, 2016

WP Engine Free Hosting Konami Code 2

WP Engine is giving away four months of free hosting when you sign up for an annual plan using this special link.

When you go to their site, enter the following code using your keyboard: Up, up, down, down, left, right, left, right, b, a.

Video game aficionados will recognize this as the “Konami Code” which was used in several games by game manufacturer Konami during the 1980s and 1990s.

Many websites have used the Konami code in the past to leave “Easter eggs” in video games, movies, and other forms of media. This time around, it enables you to get four months of free hosting from WP Engine.

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Discussion: Elements of a Successful WooCommerce Website

By John Locke | October 3rd, 2016 in WordPress
Oct 3, 2016

Line graph going up over time

This summer, I sat down with some other WordPress experts to discuss the components of a successful WooCommerce website on the WP-Tonic podcast.

The other panel members were Morten Rand-Hendriksen of, Scott Buscemi of Luminary Web Strategies, Sallie Goetch of WP Fangirl, and Jonathan Denwood of WP-Tonic.

One of the recurring themes was that you have to drive traffic to your site, and you must have a marketing plan, especially for a brand new site.

So often, there is a “build it and they will come” mentality when it comes to marketing a website, and the same is true for e-commerce websites.

One that stuck with me is that as complex as the technical aspects of e-commerce are, we often neglect to know what the story of our product is, or who it’s for. Determining whether we have an audience or market for our products should be step one, before we sink tons of money into a website.

The main discussion about planning a successful WooCommerce site begins at about the 27:30 mark in the podcast.


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Add CSS Class To Single Post Based on Category In WordPress

By John Locke | September 30th, 2016 in WordPress
Oct 13, 2016

Add CSS Class to body Tag of a Single Post Based on the Category in WordPress

Here’s how to add a CSS class to the body tag of a single post or post type, based on the post category, in WordPress.

Why would you want to do this?

Maybe you want to add custom CSS styles to single posts in specific categories, but you don’t want to create a custom template for that category.

By adding a CSS class to the body tag, you can make it easier to apply some custom styles to single post types in specific categories.

Here’s two examples of how you could do this.

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Your Website Isn’t “Field of Dreams”

By John Locke | September 23rd, 2016 in Marketing Strategy
Sep 23, 2016

Baseball player on major league field running

Do you remember that movie, Field of Dreams, starring Kevin Costner?

The one where he builds a baseball field in the middle of his cornfield? You know — with the tagline, “build it and they will come”?

Well, your website is not like that at all.

Your website isn’t a field of dreams. If you build it, you need to promote the heck out of it.

The reality is is there are millions of brand-new websites on the Internet every single day. Yours is just one among billions.

To paraphrase from another famous movie, your website is not a beautiful or unique snowflake.

So how do you stand out and drive traffic to your site?

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