Blog Archives

Your Website Isn’t “Field of Dreams”

By John Locke | September 23rd, 2016 in Marketing Strategy
Published
Sep 23, 2016

Baseball player on major league field running

Do you remember that movie, Field of Dreams, starring Kevin Costner?

The one where he builds a baseball field in the middle of his cornfield? You know — with the tagline, “build it and they will come”?

Well, your website is not like that at all.

Your website isn’t a field of dreams. If you build it, you need to promote the heck out of it.

The reality is is there are millions of brand-new websites on the Internet every single day. Yours is just one among billions.

To paraphrase from another famous movie, your website is not a beautiful or unique snowflake.

So how do you stand out and drive traffic to your site?

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Why You Should Invest In Web Design Retainers

By John Locke | September 18th, 2016 in Web Design
Published
Sep 18, 2016

Web consulatant talking on phone to client

The basis of all great service work is good relationships.

Think about your personal life. When you hire somebody like a car mechanic, accountant, or plumber, and you find someone that delivers great work, you keep going back to them.

In some cases, you might even keep them on a retainer, like with a lawyer, therapist, or accountant.

Your web developer or web agency is also a service provider. And the work they do has a direct impact on your marketing, lead generation, and revenue.

There’s a lot of great reasons to invest in a monthly retainer agreement with your web developer or web agency.

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Ordered Lists With A Different Color For Numbers

By John Locke | September 11th, 2016 in Web Design
Published
Sep 11, 2016

Blurred HTML code

In HTML, there are two types of lists: ordered and unordered (ol and ul).

Ordered lists have numbers for each list-item (li), while unordered lists do not have numbers.

Unordered lists are generally used for many different things, like site navigation, widgets with links, bullet-point lists, or any place a set of links might show up.

Ordered lists are usually used in body content, like in the middle of a blog post.

Here’s a peculiar issue. What if you wanted to make the numbers in your ordered list a different color than the rest of the list? Like if you wanted black text, but with red numbers, for example?

Is it even possible to use ordered lists, but give the numbers a different color?

I’m not advocating you do this on a regular basis, but here’s how you would accomplish this.

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Styling the Select Element Consistently in HTML

By John Locke | September 7th, 2016 in Web Design
Published
Sep 7, 2016

Extreme close-up of a human eye.

Getting different web browsers to show the same element the same way can be tricky, especially when it comes to form inputs.

One of the most finicky HTML elements to style consistently across different browsers is the select element.

Here are some tips for styling the select element to make it look the same from browser to browser.

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Get the URL of a Featured Image in WordPress

By John Locke | September 3rd, 2016 in WordPress
Published
Sep 3, 2016

Laptop computer with code on screen and cell phone

Sometimes it is useful to get the URL of a Featured Image in WordPress, instead of just outputting the image itself as HTML.

When would you use this?

If you need to get the URL in order to use it for a background image, as in a header at the top of the page ,fo r one example.

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