No one said running a website was easy. In fact, running a website successfully may be one of the hardest things you ever do. Depending on what statistics you go by, between 175 and 380 new websites are created every minute. That’s a lot of competition. Even if you go back more than a decade, […]
29 Things About Running A Website I Wish I Knew Beforehand
Are Breadcrumbs Important for SEO?
Breadcrumbs are navigational features on a website that create better user experience (UX) and improve crawlability for Googlebot. Usually located at the top of a page, breadcrumb navigation indicates where a user is on a website. Breadcrumbs are small text paths with clickable links. The top page in the navigation is positioned farthest to the […]
9 Things You Need to Know Before Hiring a Web Design Agency
Choosing a web design agency to build your website is a daunting choice. A new website is a big investment, and if you get it wrong, it can be thousands of dollars in your marketing budget gone to waste. It’s difficult to discern between all the different choices — there’s so many web agencies out […]
“How Much SEO Boost Does a Mobile-Friendly Site Give You?”
Published January 18th, 2019
No Comments on “How Much SEO Boost Does a Mobile-Friendly Site Give You?”
I want to talk about a thread I saw in one of the Reddit SEO channels, a question about the ROI of a mobile-friendly website. This is a paraphrase of what the original poster asked, but it went something like this. “Our website is not mobile-friendly right now. If we make our website mobile-friendly, how […]
Searcher Intent and SEO: The Invisible Ranking Factor
What is searcher intent? Searcher intent is the task that a user wants to accomplish at the end of a Google search. By pattern matching what’s already ranking, we increase the probability a given page will rank higher.
Website Content Audits
Website content audits are a critical part of web governance. Larger sites can benefit the most from a content audit, as they are the most likely to have thin or outdated content. During a content audit, we take a full inventory of the pages on a site and evaluate whether they will be improved or […]
Know Your End Goal for SEO Campaigns
One thing many people forget with SEO is you should know your end goal. Why does your website need to exist? What metrics do you want your website to drive? What do you want your customers to do when they get to your website? Why are these questions important? People focus so much on getting […]
Talking Content First Strategy on Rethink.fm
Recently, I had a chance to sit down with my friend Jackie D’Elia of Jackie D’Elia Design. She just launched a show called Rethink.fm, the forward-thinking podcast about web design and front-end development in WordPress. We’ve had several discussions leading up to this about content first strategy and design, which is the polar opposite of […]
Businesses Should Own Their WordPress Plugin Licenses
Today we’re discussing one specific scenario that that hurts business websites. This is when WordPress website owners don’t own the plugin licenses for their site. For those of you who don’t know what that is, many CMS like WordPress have “plugins” that extend the core site functionality. Some plugins are free, and some are paid. […]
Why AdWords Shouldn’t Be Your Long Term Strategy
I regularly run into small businesses that are grossing seven figures or more. Which is great. But they’re driving all of their traffic through AdWords, or they’re paying a third party like Yelp or HometownLocal for marketing leads. Most of these businesses are spending at least $10k a year on leads, because if they stop […]