Small businesses may ponder the ROI of social media content and social engagement. Data shows social media can be an important part of SEO and lead generation. It’s also interesting how much social media use has grown over the past ten years.
What’s the ROI of Social Media?
Social Media Colors 2024
Social media colors in HEX and RGB for 48 top brands, including Facebook, Twitter, YouTube, LinkedIn, Instagram, Snapchat, Reddit, Twitch, and more social platforms.
Should You Depend on a Social Network to be Your Content Platform?
A 2016 survey of small business owners shows that nearly half of small businesses don’t have a website. This number is astounding, because without a website, you are pretty much invisible online. According to a 2012 report by Fleishman-Hillard, 89% of consumers use a search engine before making a purchase decision. According to a 2015 […]
Offline And Online Marketing Are Both Important
As a business owner, you always want more people to walk through your doors to buy what you’re selling. The key to that nowadays is to continually focus on online marketing and face-to-face meetings that happen offline. Most sales reps or business owners can close the deal if they meet you face-to-face. But this isn’t […]
Nineteen Ways To Get Back Links For SEO
Business owners understand that SEO (ranking high in Google) means more customer leads. SEO is a bit of a long journey, especially if you haven’t put a lot of effort into it thus far. One important thing to remember when it comes to SEO is that the more links back to your site you have […]
How To Verify Your Facebook Page
Since 2013, Facebook has allowed selected businesses to verify their Facebook Business Page. Not all businesses are enabled for verification, and the criteria for selection remains a proprietary secret. Some factors that may trigger verification eligibility for physically located businesses are strong brand signals such as consistent public records with your business information (address, phone […]
Repost Old Content To Social Media From WordPress
Have you ever seen seen Twitter accounts that seem to post archived articles on a semi-regular basis? Chances are they are using some sort of automated plugin with their WordPress site to achieve this. On social networks like Twitter and Facebook, the timelines go by very quickly. Consequentially, posting a link to your latest article […]
Three Marketing Truths From The Movie Birdman
Image from Fox Searchlight I’ve been wanting to see the Academy Award winning movie Birdman since I first saw the trailer late last summer. Now, I’m here to give a movie review, but I’d like to point out three scenes that talked about how modern marketing works, and how they may apply to your business. […]
Steps To Prevent Your Customer Base From Disappearing
Oftentimes, I am approached by established businesses who request either a website or a re-tooling of their existing website. I like to investigate deeper into what is motivating them to invest in a website now as opposed to a year from now. One factor that always seems to surface is they are losing customers to […]
Gratitude For The Grind (Any Audience Is Amazing)
Running a business is hard. Our viability depends on a steady stream of customers coming through our doors. There are days when it seems like our competitors are beating us at every turn — for attention, for publicity, for those customers that we need to stay afloat. There are billions of people all fighting for […]