Recently, I sat down with Chase Clymer and Annette Grant of the Honest eCommerce podcast to talk about using YouTube videos to reach more customers. Chase had reached out to me, because he saw what I was doing with my YouTube channel, and very graciously asked me to share those insights with their audience. The […]
Talking YouTube Marketing on the Honest eCommerce Show
YouTube Hashtags: What You Need To Know
YouTube hashtags are a new feature for video creators on YouTube. The hashtags appear above the video title when you are watching an individual video. How do you get hashtags on your YouTube videos? Put the hashtags in the video description and save it. You can have up to three hashtags in a video. When […]
Use SEO and AdWords Together For More Web Traffic
Many manufacturing firms we see are using AdWords to drive web traffic. But AdWords is just renting traffic. By adding SEO to the mix, you’ll get more of the search results page and more overall traffic, over a longer time frame.
Should You Depend on a Social Network to be Your Content Platform?
Published October 27th, 2016
No Comments on Should You Depend on a Social Network to be Your Content Platform?
A 2016 survey of small business owners shows that nearly half of small businesses don’t have a website. This number is astounding, because without a website, you are pretty much invisible online. According to a 2012 report by Fleishman-Hillard, 89% of consumers use a search engine before making a purchase decision. According to a 2015 […]
Your Website Isn’t “Field of Dreams”
Do you remember that movie, Field of Dreams, starring Kevin Costner? The one where he builds a baseball field in the middle of his cornfield? You know — with the tagline, “build it and they will come”? Well, your website is not like that at all. Your website isn’t a field of dreams. If you […]
Don’t Rely On Referrals For Revenue
I’m going to start this article with a controversial statement. Referrals aren’t a reliable source of income. I can hear you disagreeing with me now, but hear me out. Now, if I were to ask you your number one source of sales, chances are high you’d tell me referrals or word-of-mouth. Now while I do […]
Don’t Stop Marketing When You’re Already Busy
I’m a firm believer that when you’re busiest is when you need to step on the gas the hardest. When you’re getting more and more business through the door, it’s a sign you’re doing something right. In 2016 and beyond, SEO is all about building a strong brand. Don’t believe that? Look at the sites […]
How To Track MailChimp Clicks in Google Analytics
Recently, someone asked me if there’s a way to connect MailChimp to Google Analytics, track what links people click. The answer is YES! Below are the steps you need to take to track MailChimp clicks in Google Analytics. Why Add Google Analytics Information MailChimp already has fairly robust email campaign information, which can be found […]
Offline And Online Marketing Are Both Important
As a business owner, you always want more people to walk through your doors to buy what you’re selling. The key to that nowadays is to continually focus on online marketing and face-to-face meetings that happen offline. Most sales reps or business owners can close the deal if they meet you face-to-face. But this isn’t […]
Utilizing Email Marketing To Grow Your Business
If you’re running a regional business, you’ve probably already integrated email newsletters into your marketing strategy. It’s likely that you already understand the importance of leveraging email lists. If you are a smaller business, you’ve heard other business owners tell you to start leveraging email marketing. But you may not understand why email marketing is […]