Google Analytics moved from the old Universal Analytics to GA4 (Google Analytics 4) in summer of 2023. Many online marketing specialists found it valuable to find the top Landing Pages by Source / Medium and filter to find Google traffic. In other words, which pages were people coming in on directly from Google Search? Unfortunately, […]
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Get Landing Pages by Source / Medium in GA4
Why YouTube and Google Personalize Search Results
Many people believe that search results in Google and YouTube are the same for everyone, and though they might be similar, they are rarely 100 percent the same. Why does this phenomenon occur? Google and YouTube both have personalization for search results based on factors like your location, search history, and some experimentation to determine […]
Reviews Play an Important Role in Local SEO
Getting reviews from clients will help your local SEO, but don’t focus only on Google reviews. You’ll need reviews from a variety of sites that the ranking algorithm expects to see in your review portfolio. Many of you are focused on Google reviews, since most businesses want to rank high in Google Maps. This is […]
Does Google Rank Webpages or Websites?
Does Google rank webpages or websites? It’s an interesting question, and a January 2021 article by Search Engine Journal suggested that webpages are what Google evaluates, not the websites as a whole. The author even showed a now deleted tweet from Google representative John Mueller as proof. However, noted SEO consultant Victor Pan, who is […]
Is AI Content Viable for Competitive SEO?
As marketers rush to use ChatGPT to create content faster, we want to ask whether this is the best approach for SEO, and how Google may detect AI content, and re-visit how Google might grade content in a general sense.
Google’s Spam Link Update December 2022
Google’s December 2022 Spam Link Update rolled out, targeting unnatural links, including sites that buy links, and sites that sell links to manipulate rankings.
Google Desktop Search Results Rolling Out Continuous Scroll
Google announced in December 2022 they would be introducing continuous scroll to desktop search results, beginning with English results in the US.
Don’t Keyword Stuff Your Business Name on Google Maps
Keyword stuffing your business name on Google Maps and your Google Business Profile may seem like a shortcut to SEO, but it will cause more harm than good.
Looking Like a Large Company is Good For SEO
How can doing things a large company would do help your SEO? The simple message in this article is; level up! SEO continues to evolve, and as Wil Reynolds almost prophesied back in 2012, doing real company stuff and taking a consumer-first approach remains the only viable way to send quality signals to search engines […]
Does Bounce Rate Affect Search Rankings?
You may have heard a high bounce rate will hurt your SEO. This article will present evidence suggesting that most likely, bounce rate has nothing to do with SEO. Contrary to what some SEO consultants will tell you, Google has not used bounce rate as a SEO ranking signal for a long time, if ever. […]