2023 was a year of change for many agencies within the digital marketing space, and we are very fortunate to have had another good year. I thank all of our regular clients for entrusting us with their business. Most of our business this year was from recurring accounts, with a few one-time projects along the […]
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Business & Entrepreneurship
2023 Year in Review
2022 Year in Review
This year, 2022, was a landmark year for Lockedown SEO in many ways. It was the most successful year to date for the company, following some other very strong years. Thank you to my clients, friends, and family. I appreciate each one of you. Ten years. It’s hard to believe it’s been going this long, […]
A Decade in Digital Marketing
In November 2022, I’ll have reached a milestone many people do not reach, a decade of being in business. Most small businesses don’t make it to the five-year mark, and web design, digital marketing, and SEO is particularly competitive. It is good for the soul to reflect on the highs and lows of running a […]
2021 Year in Review
Every year, I do a year in review, recapping what happened in the business. You can see previous years here: 2020, 2019, 2018, 2017, 2016, 2015, 2014, 2013. This year’s recap is about four years after I pivoted the business from focusing on mostly on website builds to mainly on SEO. The trajectory of my […]
2020 Year in Review
2020 was not a typical year, at least for many of us. There was a lot going on, including COVID, worldwide social issue movements, civil unrest, and a stressful election year in the US. Most agency and business owners were facing tough challenges, due to the pandemic, supply-chain lag, market uncertainty, social upheaval, and isolation. […]
2019 Year in Review
Around this time each year, I publish a year in review post. This is to help me reflect on what has happened and what I’ve learned. It’s also to help me look back and see what progress I’ve made. If you want to track the progress over time, check out the years in review for […]
2018 Year in Review
Each year, I do a year in review post, so I can document the progress of my business, and look back and reflect on what’s happened. As a marketer, I feel it is important to chronicle what is working, and what isn’t. But this also lines up with one of our Core Values — transparency. […]
Why I Changed My Positioning
A few of my colleagues in web design asked me to write this post, so here it is. Not too long ago, I chose a new direction for my consultancy, and a specific vertical to serve. By writing down my thought process, and why I made the decision to niche down with SEO for manufacturers. […]
2017 Year in Review
The only thing that is constant is change. Especially in web development. But the biggest change that Lockedown SEO went through in 2017 was to pivot our core offering. In previous years, (see 2013, 2014, 2015, and 2016), the business model was primarily WordPress development in exchange for money. During the first five years, I […]
The End of Agency Siloing: Collaboration Between Web Agencies
Published October 1st, 2017
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Today I’m going to call out one of the biggest problems that I’ve seen in the web agency space. This is the pattern that I’ve seen I repeated in many places, and something that should cease immediately. Instead of collaboration between web agencies on joint projects, oftentimes we see the siloing of different agencies, and […]