Keyword stuffing your business name on Google Maps and your Google Business Profile may seem like a shortcut to SEO, but it will cause more harm than good.
Don’t Keyword Stuff Your Business Name on Google Maps
Looking Like a Large Company is Good For SEO
How can doing things a large company would do help your SEO? The simple message in this article is; level up! SEO continues to evolve, and as Wil Reynolds almost prophesied back in 2012, doing real company stuff and taking a consumer-first approach remains the only viable way to send quality signals to search engines […]
A Decade in Digital Marketing
In November 2022, I’ll have reached a milestone many people do not reach, a decade of being in business. Most small businesses don’t make it to the five-year mark, and web design, digital marketing, and SEO is particularly competitive. It is good for the soul to reflect on the highs and lows of running a […]
Does Bounce Rate Affect Search Rankings?
You may have heard a high bounce rate will hurt your SEO. This article will present evidence suggesting that most likely, bounce rate has nothing to do with SEO. Contrary to what some SEO consultants will tell you, Google has not used bounce rate as a SEO ranking signal for a long time, if ever. […]
Why Do Rankings Fluctuate? Explaining the Google Dance
The Google ranking algorithm is composed of many smaller components, but the overall goal is to deliver search results people want to find. Understanding how Google search rankings work is a critical foundation to help you understand why rankings appear slippery and elusive. There are many reasons why rankings keep fluctuating. By understanding how the […]
Outranked by Websites with a Weak Backlink Profile?
One thing is certain in SEO: outranking your competition can be difficult, especially for a relatively new site. It’s outright perplexing when competitors with spammy and weak backlink profiles comfortably sit above you in the search results. There’s no need to get agitated at your competitor’s seemingly easy success. In the context of SEO, there […]
Link Building 101: A Beginner’s Guide to SEO and Links
Link building is one of the most valuable things you can do for SEO. We look at how links influence SEO, what links are most important, and how to get started.
Google Announces Helpful Content Update
On August 18th, 2022, Google announced their Helpful Content Update on the Google Search Central Blog. This update will be rolling out over the next two weeks, and it appears to target low-quality content for possible demotion. Google’s announcement says they want to “better reward content where visitors feel they’ve had a satisfying experience, while […]
What is Link Equity? How Does it Impact SEO?
In simplest terms, link equity is the measure of how much impact a hyperlink from one website has on the overall search ranking of the linked website. SEO experts almost universally agree that link equity is a search engine ranking factor, though determining the amount of “authority” and value a linking site transfers to another […]
What is Anchor Text? How to Optimize It For SEO
What is anchor text? Anchor text is clickable text contained in a hyperlink. By default, web browsers will render anchor text in blue, with an underline, though web designers can customize how anchor text appears on a website. The best practice is to make anchor text a different color than the surrounding, unlinked text (at […]