Blog Archives

Building A Following, Building A Business

Building A Following Is A Long-Term Game

Building a following is a long-term game. By why do you need a following at all?

The one thing a business needs to survive is customers. Strangers become customers at the intersection of need, solution, and awareness. Your potential customers have a need. You have a solution which you can provide them. But they need to be aware of your existence and your expertise to become customers.

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Local SEO Tip: Geo Sitemap Generator

Local SEO Tip: Geo Sitemap Generator

Local SEO, like all SEO, is a constantly moving target. Many local businesses had their search rankings reshuffled when Google rolled out the Pigeon update to their search algorithm in July of 2014.

There are always things you can control search results and some that you can’t. Today, I’d like to focus on one detail that you can control, which is submitting a Geo Sitemap to Google Webmaster Tools and Bing Webmaster Tools.

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Sell Solutions, Not Services

By John Locke Jan 22, 2015 in Business and Entrepreneurship, Client Attraction

Sell Solutions, Not Services

This is for my homies in the web industry, and service providers in any industry, who feels like they’re stuck at a plateau.


Everyone reading this wants to earn more money. But how? How do you earn more money?

You can work more hours, you can take on more clients, or you can make the clients you have more valuable.

How do you make the clients you have more valuable? You have to provide more value to them first. You have to think of ways you can provide more value to them.

Sadly, this isn’t what I see everyone doing.

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Get Your Web Developer Involved From The Beginning

By John Locke Jan 21, 2015 in Uncategorized, WordPress

Get Your Web Developer Involved From The Beginning

Every day, there are thousands of businesses preparing to launch. Almost every single one of them will need a website to market their offerings to the world. But, many business owners will try to skip one of the most important steps in this process, which is hiring a web developer.
There are a few reasons this might happen.

They fear that hiring a web developer will cost a lot of money.

They’ve never hired a web developer before, and they don’t know how to choose a good fit for them.

They hear that you can buy a WordPress theme on ThemeForest and set it up yourself.

They may see professional web development as something they can skip investing in.

But WordPress can be harder than it looks. And soon, the business owner is looking for help from a developer, which is what they were trying to avoid in the first place.

If you’re a business owner, and you’re not familiar with web development, I have some simple advice for you. I give you this advice out of love, and a desire to see your business flourish.

Get your web developer involved from the beginning. Don’t bring them in after you’ve already assembled part of your web project. Here’s why.

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Do Carousels Work For Web Conversions?

By John Locke Jan 19, 2015 in User Experience Design, Web Design, WordPress

Sliders and image carousels are a ubiquitous feature on millions of websites. But numerous studies suggest that image carousels are ineffective at conversions.

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