Google announced that starting July 14th, 2014 Flash websites will be downgraded in search results on devices that do not support Flash. Presumably this would affect mobile usage only, as Flash is not supported in iOS or Android 4.1 and above. On mobile the new search results would state that the site uses Flash, and may not work on your device. In addition to the warning that the site may not render, these search links will also be smaller than normal results.
Today, I’d like to share some tips for improving your page speed, specifically in WordPress. Performance and optimizing for page speed are now as much a part of web development as writing code. There are several reasons performance matters. The most important is user experience. The faster your website loads, the less likely a user will click away and go to another site. Humans are impatient — we want instant gratification, and we expect a web page to load in less than three seconds, and if it hasn’t, then we leave.
Forrester Research did a study in 2011 that reported 47% of participants expected e-commerce pages to load in 2 seconds or less. A delay of one second in load time reduced conversions by 7%. This is why companies like Facebook, Google, and Amazon spend so much time and effort reducing load time — because they understand how important shaving those milliseconds is to their bottom line.
When we hear stories others getting the fame, recognition, and traffic that we desire, our first tendency is to wonder why that isn’t us. We look for shortcuts to becoming a black swan. We long for the quick win—we wish we could have overnight success, but we forget that years of work go into being suddenly discovered. The performer on YouTube that gets 500 million views on their first video, the business that shoots to the top of an industry, the blog that is an instant hit — these results are not common. We feel bad because we only have 5, 50, or 500 followers. We fail to recognize how amazing it is to even have one.
Importing large XML files in WordPress can be a pain. Fortunately, there is a great tool, WXR Splitter, that allows you to split a cumbersome XML file, and import multiple smaller files.
Here’s something that my close friends know about me, that most people don’t — I’m a huge pro wrestling fan. I grew up right when wrestling was becoming big in the late 1980s. I watched the WWF and NWA on Saturday afternoons, stayed up late to watch Saturday Night’s Main Event, and would watch pay-per-views when they were released on VHS. Later, I was a fan of RAW, Nitro and ECW on cable, and read “insider” newsletters that revealed what happened backstage when the cameras stopped rolling.
Though pro wrestling today is a billion dollar media and merchandise machine, its traditions go back over a hundred years, to when it was a brotherhood of traveling toughmen. Certain trade secrets and business lessons from pro wrestling have been passed down from generation to generation. Some of these made a lot of sense to me, and I’d like to share ones that are especially relevant today.