Perhaps the most underestimated component of a website is its content. Like print, radio, and television before it, the internet is a unique information-sharing technology with its own advantages and challenges. Yet many web studios inadvertently teach their clients that the presentation matters a lot, and what is being presented matters far less. I believe a content first web design methodology is more effective than a container first design methodology. Matching the type, format, voice, and tone of content to the design structure supporting it is what takes a website from merely functional to exceptional.
Whenever I build a new website, there are some essential WordPress plugins that I use almost every single time. These plugins are on my “go-to list” because they perform important jobs well, with a proven track record of reliability and support. These might be familiar to you if you are a developer, but if you are a client, it is good to know what these plugins do for your site.
What are citations for local SEO, and why does your business need them? Citations are mentions of your business information on trusted websites. Citations come in two varieties, structured and unstructured. Structured citations have the business name, address, and phone (or NAP) as well as category keywords, website, and may also include hours of operation. Structured citations may or may not have a link to your website. Examples of sites with structured citations are Yelp, YellowPages.com, Superpages, Yahoo Local, your local Chamber of Commerce and Factual.
Unstructured citations are also mentions of your business, but on sites not specifically marked up for listings. With unstructured citations, the more local flavor the better. Unstructured citations can come from local blogs, newspaper sites, job sites, local events, or local charities. Google looks at all citations to make sure the your business information is consistent. One important thing you must check: make sure the name, address, phone number, and website are the same on every listing. If your citations have inconsistent information, the search engines have lower confidence in the accuracy of that information. Mismatched information can keep you from getting a good placement in Google Maps or specialized local search results.