Today’s post is for solo entrepreneurs and service based businesses, but the concepts discussed can apply to certain types of businesses outside of that. The topic de jour is “Are you a technician or a professional? And what’s the difference between the two?”
Proceed with caution, you might alter your way of thinking.
All businesses have some form of communication with their customer base, but why do some brands resonate with us while others do not? Brands that are strong have a cohesive way of speaking to the public, whether it is on their site, in print or video. These companies have taken time to think about who they are, what they stand for, and why they exist. They have also made an effort to define their voice and tone.
Business is all about trust, and people trust companies that sound the same on a consistent basis. These highly defined brands don’t suffer from an identity crisis. They know who they are, and that same voice and personality is reflected in everything they say and do. Today’s post is for businesses that need help finding their business voice and are focused on better defining their brand.
So far, the people I’ve been able to help the most are regular people who have drive and dedication for their business. They are the small business owners, entrepreneurs, and startup founders who believed in their dreams enough to work for themselves. These people made a choice, not put their future in someone else’s hands, but to take control of their own destiny. Every day they are sharing their expertise with their customers and their communities, transforming their lives on a daily basis.
The people who inspire me are anyone not afraid to face the fear of the unknown. When I work on projects with these entrepreneurs, I feel a kindred spirit with them. I learn from them about their chosen trade and how they do business.
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