Blog Archives

Technicians vs Professionals

By John Locke Apr 24, 2014 in Business and Entrepreneurship, Client Attraction

Technician vs Professional

Today’s post is for solo entrepreneurs and service based businesses, but the concepts discussed can apply to certain types of businesses outside of that. The topic de jour is “Are you a technician or a professional? And what’s the difference between the two?”

Proceed with caution, you might alter your way of thinking.

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Finding Your Business Voice

Finding Your Business Voice

All businesses have some form of communication with their customer base, but why do some brands resonate with us while others do not? Brands that are strong have a cohesive way of speaking to the public, whether it is on their site, in print or video. These companies have taken time to think about who they are, what they stand for, and why they exist. They have also made an effort to define their voice and tone.

Business is all about trust, and people trust companies that sound the same on a consistent basis. These highly defined brands don’t suffer from an identity crisis. They know who they are, and that same voice and personality is reflected in everything they say and do. Today’s post is for businesses that need help finding their business voice and are focused on better defining their brand.

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Who Inspires Me Lately

By John Locke Apr 11, 2014 in Business and Entrepreneurship, Storytelling

Who Inspires Me

So far, the people I’ve been able to help the most are regular people who have drive and dedication for their business. They are the small business owners, entrepreneurs, and startup founders who believed in their dreams enough to work for themselves. These people made a choice, not put their future in someone else’s hands, but to take control of their own destiny. Every day they are sharing their expertise with their customers and their communities, transforming their lives on a daily basis.

The people who inspire me are anyone not afraid to face the fear of the unknown. When I work on projects with these entrepreneurs, I feel a kindred spirit with them. I learn from them about their chosen trade and how they do business.

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Why Good Web Hosting Makes a Huge Difference

By John Locke Apr 6, 2014 in Front End Development, WordPress

Good Web Hosting Makes a Huge Difference

Web hosting is an important piece of your website stack, but remains an opportunity for many website owners. Good web hosting is well supported, secure, helps your website perform better and load faster. Poor web hosting lacks tech support, is slow and sluggish, and can even negatively affect your search rankings. Choosing the right hosting package for your particular website can be a little confusing. This guide will help you make informed decisions about who you should buy hosting from and what type of hosting package fits your needs.

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Creating A Content Publishing Calendar

Creating A Content Publishing Calendar

Content marketing is one of the best ways to attract customers to your brand and demonstrate value. It is also one of the most difficult for people to maintain over the long haul. Many businesses look to SEO to boost discovery, but without fresh and relevant content, SEO hasn’t got a prayer of making a long-term difference.

How to solve the problem of content? Things on my checklist would be: define the target audience, find the voice of the brand, target platforms for publishing, assign someone to create and publish content, and write a content publishing calendar. Each one of these deserves a closer look; today we are analyzing getting a content publishing schedule in place.

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