Blog Archives

Who Inspires Me Lately

By John Locke Apr 11, 2014 in Business and Entrepreneurship, Storytelling

Who Inspires Me

So far, the people I’ve been able to help the most are regular people who have drive and dedication for their business. They are the small business owners, entrepreneurs, and startup founders who believed in their dreams enough to work for themselves. These people made a choice, not put their future in someone else’s hands, but to take control of their own destiny. Every day they are sharing their expertise with their customers and their communities, transforming their lives on a daily basis.

The people who inspire me are anyone not afraid to face the fear of the unknown. When I work on projects with these entrepreneurs, I feel a kindred spirit with them. I learn from them about their chosen trade and how they do business.

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Why Good Web Hosting Makes a Huge Difference

By John Locke Apr 6, 2014 in Front End Development, WordPress

Good Web Hosting Makes a Huge Difference

Web hosting is an important piece of your website stack, but remains an opportunity for many website owners. Good web hosting is well supported, secure, helps your website perform better and load faster. Poor web hosting lacks tech support, is slow and sluggish, and can even negatively affect your search rankings. Choosing the right hosting package for your particular website can be a little confusing. This guide will help you make informed decisions about who you should buy hosting from and what type of hosting package fits your needs.

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Creating A Content Publishing Calendar

Creating A Content Publishing Calendar

Content marketing is one of the best ways to attract customers to your brand and demonstrate value. It is also one of the most difficult for people to maintain over the long haul. Many businesses look to SEO to boost discovery, but without fresh and relevant content, SEO hasn’t got a prayer of making a long-term difference.

How to solve the problem of content? Things on my checklist would be: define the target audience, find the voice of the brand, target platforms for publishing, assign someone to create and publish content, and write a content publishing calendar. Each one of these deserves a closer look; today we are analyzing getting a content publishing schedule in place.

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5 More Awesome WordPress Plugins

By John Locke Mar 19, 2014 in Web Design, WordPress

Five More Awesome WordPress Plugins

Recently I talked about some essential WordPress plugins that I use on almost every site. Today, I’d like to show you some more awesome WordPress plugins that I find useful. For those who don’t know, plugins help extend functionality of a site by doing one or two things really well. Tasks should be assigned to a plugin if that functionality should be present even if the theme is changed.

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Why Does Yelp Filter Reviews?

By John Locke Mar 10, 2014 in SEO, Social Media

Why Does Yelp Filter Reviews?

Yelp is the largest local business review site in the United States. Customers can rate a business from one to five stars, leave a detailed review or quick tips, check in, and add photos. Search results for your business often include its Yelp listing in the first page, so maintaining a favorable rating is important. In order to combat spam and fake reviews, Yelp uses an algorithm to “recommend” certain reviews and hide others in the overall ranking. While this eliminates many inaccurate reviews, some businesses have had their positive reviews hidden by the recommendation algorithm. A difference of one star rating can impact a business’ revenue from 5 to 9%. Making sure that any positive reviews are included in your shop’s recommended reviews is vital.

To answer why does Yelp filter reviews, we have to see user behavior as Yelp does; namely what looks legitimate and what looks suspicious.

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