Blog Archives

Better Web Projects, Part 1: Gather Site Content Early

By John Locke November 29th, 2015 in Content Strategy and Blogging, Web Design
Nov 29, 2015

Gather Site Content Early

To manage successful website projects, the web consultancy must anticipate potential obstacles, and prevent them from appearing.

This miniseries is about overcoming some common obstacles. If we can eliminate these common problems, we’ll have more successful projects, our clients will be happier during our projects, and our clients will get better results long-term.

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Styling WooCommerce Review Stars

By John Locke November 18th, 2015 in Front End Development, WordPress
Nov 18, 2015

WooCommerce Review Stars CSS Styles

WooCommerce is the leading e-commerce solution on WordPress, and powers millions of online stores.

However, customizing certain elements in WooCommerce isn’t always as obvious as one might presume.

This tutorial looks at how to change one of those elements, the review stars.

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How To Verify Your Facebook Page

By John Locke November 13th, 2015 in SEO (Search Engine Optimization), Social Media
Nov 13, 2015

Verify Your Facebook Page

Since 2013, Facebook has allowed selected businesses to verify their Facebook Business Page.

Not all businesses are enabled for verification, and the criteria for selection remains a proprietary secret.

Some factors that may trigger verification eligibility for physically located businesses are strong brand signals such as consistent public records with your business information (address, phone number, hours of operations), in addition to page engagement. Make sure your business information is filled out on your Facebook Page and consistent with other public citations for your business.

Verified businesses get preferred placement in Facebook Open Graph search, so verification is desirable to have.

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WordCamp Sacramento 2015 Slides: iThemes Security

By John Locke November 10th, 2015 in Storytelling, WordPress
Nov 10, 2015

WordCamp Sacramento 2015 Slides: John Locke

Just a few days ago, the very first Sacramento WordCamp took place.

WordCamps are conferences centered around WordPress, the platform that powers one out of every four websites on Earth.

This was significant, as Sacramento was perhaps the largest American city to never host a WordCamp prior to now.

I had the opportunity to give a presentation on on iThemes Security, a plugin which helps repel attacks against your website (aka keeping the bad guys out).

Here are the slides from my presentation. (If the video is later posted to, I’ll post that here, too.)

My WordCamp Sacramento 2015 Recap

By John Locke November 8th, 2015 in Marketing Strategy, WordPress
Nov 8, 2015

Sacramento WordCamp 2015

On November 7th, 2015, Sacramento hosted it’s very first WordCamp (conference for WordPress users and developers).

I was blessed to not only be chosen as a speaker, but I was also able to help out as a volunteer and sponsor.

The last WordCamp I attended was a year ago, in San Francisco — a two day event.

A year ago in San Francisco, I really focused on hearing all the talks, and though I met a few people, I din’t mingle all that much.

This time, in Sacramento, I went in the opposite direction, and really focused on meeting people from out of town, and here in Sacramento.

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