Google Analytics moved from the old Universal Analytics to GA4 (Google Analytics 4) in summer of 2023. Many online marketing specialists found it valuable to find the top Landing Pages by Source / Medium and filter to find Google traffic. In other words, which pages were people coming in on directly from Google Search? Unfortunately, […]
Here are articles that this author has written for LockedownSEO.com.
2023 Year in Review
2023 was a year of change for many agencies within the digital marketing space, and we are very fortunate to have had another good year. I thank all of our regular clients for entrusting us with their business. Most of our business this year was from recurring accounts, with a few one-time projects along the […]
Why YouTube and Google Personalize Search Results
Many people believe that search results in Google and YouTube are the same for everyone, and though they might be similar, they are rarely 100 percent the same. Why does this phenomenon occur? Google and YouTube both have personalization for search results based on factors like your location, search history, and some experimentation to determine […]
Reviews Play an Important Role in Local SEO
Getting reviews from clients will help your local SEO, but don’t focus only on Google reviews. You’ll need reviews from a variety of sites that the ranking algorithm expects to see in your review portfolio. Many of you are focused on Google reviews, since most businesses want to rank high in Google Maps. This is […]
Does Google Rank Webpages or Websites?
Does Google rank webpages or websites? It’s an interesting question, and a January 2021 article by Search Engine Journal suggested that webpages are what Google evaluates, not the websites as a whole. The author even showed a now deleted tweet from Google representative John Mueller as proof. However, noted SEO consultant Victor Pan, who is […]
Is AI Content Viable for Competitive SEO?
As marketers rush to use ChatGPT to create content faster, we want to ask whether this is the best approach for SEO, and how Google may detect AI content, and re-visit how Google might grade content in a general sense.
What’s the ROI of Social Media?
Small businesses may ponder the ROI of social media content and social engagement. Data shows social media can be an important part of SEO and lead generation. It’s also interesting how much social media use has grown over the past ten years.
2022 Year in Review
This year, 2022, was a landmark year for Lockedown SEO in many ways. It was the most successful year to date for the company, following some other very strong years. Thank you to my clients, friends, and family. I appreciate each one of you. Ten years. It’s hard to believe it’s been going this long, […]
Google’s Spam Link Update December 2022
Google’s December 2022 Spam Link Update rolled out, targeting unnatural links, including sites that buy links, and sites that sell links to manipulate rankings.
Google Desktop Search Results Rolling Out Continuous Scroll
Google announced in December 2022 they would be introducing continuous scroll to desktop search results, beginning with English results in the US.